Shradha Kala — AI Product Design & Transformation

I shape products and journeys
through AI-driven transformation.

Bridging strategy, product, design, emerging AI and human experience to identify opportunities and turn complex challenges into scalable products, AI-powered systems and working solutions.

View my work →
01 · Expertise

What I do.

01

Product Strategy, Design & AI-Native Experiences

Shape products and journeys around real user needs, business value, and emerging technology.

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I bring research, strategy, product thinking, and design together to identify the right problem, define the direction, and create experiences that work for people and the business. Where AI adds meaningful value, I integrate it into the broader product experience—not as an isolated feature, but as part of the product.

What I help solve
  • —Where are the biggest problems and opportunities across the product or journey?
  • —Where should AI be introduced, and what should remain human?
  • —Should this be a copilot, agent, conversational experience, automation, or something else?
  • —How should we design for trust, uncertainty, errors, and control?
  • —What is the right product and design direction?
What I work across
Research Discovery Product strategy UX & product design AI-native experiences UX audits AI opportunity assessments Mobile Web MWeb Prototyping Usability testing Stakeholder collaboration
How I work
Research→Discover→Define→Design→Prototype→Test→Align→Ship
Outcome

Clear product direction, better experiences, and prioritized opportunities.

02

AI Workflows & Automation

Turn complex workflows and repetitive processes into intelligent, AI-enabled systems.

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I identify where AI and automation can simplify work, reduce friction, and help teams operate more effectively—while keeping people informed and in control.

What I help solve
  • —Where can AI eliminate manual work?
  • —Which workflows should be automated, augmented, or redesigned?
  • —Where can agents act, and where should humans stay in control?
  • —How should AI connect with existing tools and systems?
What I work across
Workflow redesign Process simplification AI automation Agentic workflows Human-in-the-loop AI-assisted operations Integrations Rapid prototyping
Outcome

Simpler workflows, less friction, and smarter operations.

03

Design Systems & Product Architecture

Build scalable foundations for consistent, accessible, and AI-ready product experiences.

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I connect design systems, product architecture, and interaction patterns to help teams scale quality across products and platforms.

What I help solve
  • —How should experiences and AI patterns work consistently across products?
  • —How should components handle uncertainty, errors, recovery, and human handoff?
  • —How should AI behaviors be represented within the design system?
  • —How do tokens, components, and architecture scale together?
What I work across
Design systems Tokens Component architecture Information architecture Interaction patterns Accessibility AI interaction patterns Conversational UI Agent behaviors Trust & transparency
Outcome

Scalable foundations that help teams design and ship consistently.

04

AI Enablement, Governance & Team Development

Help teams build the capabilities and ways of working needed for an AI-enabled future.

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Beyond designing AI products, I help teams adopt AI responsibly, strengthen their ways of working, and stay aligned around product and design direction.

What I help teams develop
  • —AI literacy and AI-native product thinking
  • —AI-assisted research, design, and prototyping
  • —Responsible AI principles and guardrails
  • —AI workflows and new ways of working
  • —Design practice, mentoring, and team capability
What I work across
Workshops Design critiques Stakeholder presentations Design walkthroughs Cross-functional collaboration Mentoring
Outcome

Teams that can identify opportunities, experiment confidently, and build better products with AI.

05

AI UX & Product Audits

Find where your product can become simpler, smarter, and more valuable with AI.

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I evaluate existing products and experiences to identify opportunities for AI, UX improvements, and product transformation.

An audit can include
  • —UX friction analysis
  • —AI opportunity mapping
  • —Customer journey analysis
  • —Competitive pattern review
  • —AI interaction assessment
  • —Trust and transparency review
  • —Automation opportunities
  • —AI risks and guardrails
  • —Prioritized opportunity roadmap
  • —Recommendations for experimentation
  • —Prototype of selected opportunities
Outcome

A practical roadmap showing where AI can help, what to prioritize, and what the experience could look like.

02 · Engagements

How we can work together.

From a full end-to-end project to a focused piece of expertise, flexible ways to bring product, design and AI capability to your team.

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03 · Selected Work

Ideas to impact.

A glimpse into products I've designed, from strategy to shipped experiences.

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04 · Writing & Ideas

Notes on AI, systems & product.

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05 · Contact

Let's work together.

Have a product challenge, AI opportunity, or idea you're trying to validate?

I work with teams at different stages — from exploring an opportunity to designing and validating a solution.

Choose what you need
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Connect with me at shradha.s121@gmail.com

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