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By Shradha

Hi, I am Shradha

Designing and driving the optimisation, modernisation, and integration of products and workflows across consumer and enterprise experiences, aligning user intent with business goals.

Simplifying complexity  

  • Strategic collaboration

  •  Data & AI-driven impact

Featured Case Studies

AI in Practice: Design Perspectives

Reflections and learnings from designing AI-assisted products, that I originally shared as short perspectives on LinkedIn.

Why thinking lines?

Thoughtfully drawn lines are more than just design, they’re decisions that guide, simplify, and elevate the user experience. Every line in design is a strategic choice - crafted to reduce friction, increase clarity, and create value. ‘Thinking lines’ reflects my approach to designing with purpose, precision, and impact. That’s what inspired me to share my work through the lens of ‘thinking lines’

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Happy to hear from you via 

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