Hi there!

 

I work at the intersection of product, UX, systems and AI to simplify complex platforms and drive scalable, long-term product value.

 

With an engineering foundation and a Master’s in Design, I bring systems thinking, analytical rigor, and clear storytelling to solve real business problems, especially within enterprise platforms, admin tools, SaaS products, and operational workflows.

 

Over the years, I’ve led and delivered end-to-end product and experience design across web and platform ecosystems, simplifying multi-step workflows, improving usability, and enabling teams to move faster with confidence. My work spans enterprise systems, onboarding flows, settings and configuration experiences, and business-critical user journeys, always grounded in research and feasibility.

 

Beyond execution, I collaborate closely with product, engineering, and business stakeholders—facilitating alignment, shaping experience vision, and ensuring design decisions support long-term scalability and impact.

 

I’m particularly interested in roles where design goes beyond screens, supporting digital transformation, AI-driven workflows, internal tools, and automation-led experiences that improve how teams and customers work.

 

Currently based in Dubai, I’m open to product, experience, transformation, or consulting roles where clarity, structure, and thoughtful design can drive meaningful outcomes.