Hi there!
 

I thrive on solving complex problems and crafting intuitive, scalable digital experiences. I believe every challenge carries a unique story—shaped by real user needs and business goals—and it’s at this intersection where thoughtful design creates measurable impact.

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With an engineering background and a Master’s in Design, I’ve led end-to-end execution for enterprise and consumer platforms across web and mobile. I’ve worked on projects from scratch—setting up design cadences, discovery, and stakeholder alignment—as well as optimizing mature systems to improve key metrics. Along the way, I’ve also delivered short-term, event-driven projects and extensive research-led initiatives that informed multi-quarter roadmaps.

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I believe in collaborating deeply with teams, understanding the core issue, and tailoring processes accordingly. This often includes facilitating workshops for ideation, impact analysis, and prioritization; focusing on research or content strategy where needed; and helping product and cross-functional partners align on solutions that balance feasibility and impact.

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I bring systems thinking, storytelling, and curiosity to every collaboration—turning ambiguity into clarity, and pixels into purposeful outcomes that drive adoption, trust, and business growth.